Paul Moon

Award-winning Creative Marketing Leader

Specializing in Biotech and Healthcare Industries

Delivering End-to-End Brand Growth and Downstream Marketing with Bold Creative and Smart Analytics

View My Portfolio

360° Downstream Marketing with Proven Success

Delivering End-to-End Brand Growth with Bold Creative and Smart Analytics

I design and build marketing ecosystems that are as strategically sound as they are creatively compelling. My focus is on crafting infrastructures that not only look impactful but also perform – driving measurable ROI through integrated, insight-driven brand and marketing communications. With a blend of creative vision and operational rigor, I ensure every program is aligned, scalable, and built to deliver remarkable results.

I bring proven cross-functional leadership, guiding teams across marketing, creative, and operations to work seamlessly toward shared goals. My leadership style emphasizes clarity, accountability, and collaboration, enabling diverse stakeholders to align on strategy and execute with impact. By bridging vision with execution, I ensure that teams not only perform but thrive.

Black and white close-up photo of a man with glasses, mustache, and short dark hair, standing indoors against a tiled wall.

Examples of Web Projects

  • Website design

    Custom Web + CMS and Graphics Design

    Labcyte website and graphics design and development on custom CMS

  • Webpage homepage featuring microscopes for schools. The background shows children in a classroom or laboratory, with one child holding a test tube, wearing safety goggles, and smiling, with another child clapping. The section titled 'Microscopes for Schools' emphasizes seamless integration and simple design.

    Custom Web Design and Product Photography

    Laxco custom website and product photography

  • Web design and development

    Custom Web + CMS Design and Development

    CDI Labs custom website and CMS design and development

  • Screenshot of Purigen Biosystems' resource webpage showing various calibration and marketing assets, including logos in different formats, brand guidelines, and resources for distributors.

    Custom Internal Asset Management Microsite

    Purigen custom CMS and distributor access site for centralized asset management

  • Screenshot of Berkeley Lights website featuring a datasheet for the Opto® Cell Line Development Workflow, with a form for contact information on the left and navigation links at the top and bottom.

    Custom Design for Collateral Download

    Berkeley Light custom design for collateral download and tracking

  • Web design and development

    Custom Web + CMS Design and Development

    AMG EVOS microscope custom web and CMS design and development

  • Shomee Website (Concept)

    Custom Website Design

    Shomee events and musician community website project (concept)

  • Web design and development

    Custom Web Design (Concept)

    GC Cell custom web design

  • Web design and development

    Custom Web + CMS Design and Development

    Labcyte custom web design + CMS development

  • Web design and development

    Custom Web Design (Concept)

    Berkeley Lights custom web design

AMG logo with the words 'Advanced Microscopy Group' beneath it.
Logo for nanoString with black background and gray text
Berkeley Lights logo on a black background.
CDI Labs logo with a stylized letter 'Y' made of small dots and text 'CDI LABS'
LabCyte logo with stylized text and a circular design element.
Purigen Biosystems logo on a black background.

Examples of Other Projects

  • Digital ads

    Digital Ad Design and Management

    Purigen banner ads series - design, product photography, campaign management

  • Exhibition booth displaying Labcyte laboratory automation equipment with blue-lit enclosure, digital screens, and signage for liquid handling and access systems

    Trade Show Booth Design

    Labcyte trade show 20 × 20 booth design

  • Print ad design

    Print Ad Design (Elegen)

    CDI Labs custom website and CMS design and development

  • Two boxes, one green labeled 'nCounter Codeset' and one blue labeled 'nCounter Elements Tagset', used for nanoString data analysis.

    Packaging, Icon and Logo Design

    NanoString packaging, logo and icon design

  • Fluorescent microscopy image of multiple stained cells with green, red, and blue colors, showing cell structures and nuclei.

    UI / UX Design

    AMG EVOS UI/UX design

  • Email Campaigns

    Email Design and Campaigns

    CDI Labs email campaign series

  • Social media content

    Social media content (video form) for CDI Labs

    Shomee events and musician community website project (concept)

  • Brochure design

    Brochure Design and Product Photography

    Labcyte brochure design and product photography

  • Banner design

    Banner Design and Product Photography

    AMG EVOS microscopes pop-up banners and product photography

  • Print ad design

    Print Ad Design and Product Photography

    Berkeley Lights print ad design and product photography for Beacon Select

Let’s Connect

I’d love to connect and explore how I can contribute to your marketing team, whether it’s building a stronger brand, driving growth, or creating campaigns that truly resonate with your audience.