360° Downstream Marketing Leader

Bold Creative. Seamless Strategy and Execution. Smarter Growth.

I design, build and lead high-performing marketing ecosystems that are as strategically sound as they are creatively compelling. My focus is on crafting infrastructures that not only look impactful but also perform – driving measurable ROI through integrated, insight-driven brand and marketing communications. With a blend of creative vision and operational rigor, I ensure every program is aligned, scalable, and built to deliver remarkable results.

I bring proven cross-functional leadership, guiding teams across marketing, creative, and operations to work seamlessly toward shared goals. My leadership style emphasizes clarity, accountability, and collaboration, enabling diverse stakeholders to align on strategy and execute with impact. By bridging vision with execution, I ensure that teams not only perform but thrive.

Creative Brand and Design

  • Creating bold, memorable brands that instantly captivate audiences

  • Digital-first design thinking with aesthetic sophistication

  • Typography, color theory, and visual hierarchy mastery

  • Motion design integration and multimedia content creation

Brand Strategy and Management

  • Building and sustaining brand identity and equity in competitive markets

  • Visual storytelling and brand narrative development

  • Creative system architecture and brand consistency enforcement

  • Stakeholder alignment and creative vision communication

Solution-focused and Data-driven

  • Challenging the status quo to deliver high-impact solutions and content

  • Design, launch, improve, repeat method for campaign success

Leadership and Vision

  • End-to-end hands-on creative leadership from concept through execution

  • Advocate for cross-department alignment, strengthening collaboration between marketing, sales, and product

  • External agency and vendor creative and operational partnership management

Marketing Operations and ROI

  • Data-driven oversight of operations, budgets, and performance metrics

  • Multi-channel campaign orchestration (digital, social, events, PR, paid/owned/earned media)

  • Rigorous demand generation and lead nurturing programs

  • KPI tracking, dashboard development, and performance reporting for leadership visibility

Cross-functional Collaboration and Strategic Planning

  • Making bold, ROI-focused decisions that elevate brand value

  • Global marketing and communications strategy development aligned with business objectives

  • Cross-functional collaboration with marketing, product, and business teams

  • Data-driven insights and strategic recommendations for market penetration

ROI-driven Digital Marketing

  • Data-first approach to digital strategy and brand-building

  • Design and execute integrated campaigns across web, email, paid search, social, and display channels

  • Develop SEO/SEM strategies that improved search rankings and increased qualified organic traffic

  • Smart analytics interpretation and reporting to measure campaign performance, uncover insights, and inform strategy

Social Media Growth

  • Crafting strategies to win mindshare across dynamic, personalized channels

  • End-to-end content planning, production, and publishing across platforms (LinkedIn, Instagram, X, Facebook, YouTube)

  • Establish KPIs, dashboards, and reporting frameworks to track performance and guide data-driven decisions

Technical Skills

Adobe Creative Suite, Google Analytics and Ads, SEO/SEM, HTML, PHP, CSS, video/audio editing, PowerPoint, multiple email platforms, platform-based web, Marketo, Salesforce, Pardot, HubSpot, SEMrush, SimilarWeb, MOZ